You're busy doing (real) (good) work- let us tell your story.

Our mission -

is to advance social justice through powerful cross-sector partnerships and evocative storytelling.

_{Nonprofits need new funding streams and a wider audience of donors. For-profits need to demonstrate their commitment to social values under increasing pressure from stakeholders. Yet, these two sectors struggle to engage strategically to unlock groundbreaking wins.}_{We change that.}_{At Real Good Strategy, we create powerful partnerships across sectors to drive meaningful social impact. By combining corporate brand ambition with nonprofit passion, we craft compelling narratives and strategic alignments that generate new revenue streams, expand customer bases, build brand loyalty, and make meaningful impact.}

Our strategy is simple -

to build partnership stories that move and inspire, generate buzz and breathe new life into your mission.

^{Real Good Strategy}^{was born from the friendship and shared vision of Aja Smith and Brooke Currence. As friends and former colleagues, they recognized a gap in how corporations and nonprofits could collaborate to realize monumental social impact.}^{Aja saw the potential in the revenue power of big brands but realized they needed to show real impact beyond PR. Brooke understood the untapped resources in nonprofits that could be accessed through strategic partnerships with corporations.}^{Together, they created Real Good Strategy to combine their unique expertise, aiming for a paradigm shift in how nonprofits and corporations work together, moving our generation forward on social justice and innovative change.}

Our process-

is to build new alliances for a better world.

^{Real Good Strategy unlocks net new fundraising streams for nonprofits through developing brand partnerships and evocatively sharing their story.

We then work as a full-service marketing team to amplify these partnerships, creating powerful brand advertising that catapult awareness and fundraising support.

Our unique expertise ensures that your organization's mission is effectively communicated and amplified through strategic alignments and evocative storytelling, building brand affinity and securing lasting success.}

STRATEGIC
CONSULTING

Alignment of brands and nonprofits
Strategy to appeal to corporate dollars
Uncover new revenue streams and value
Impact + mission statement refinement

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Partnership Development

Joint values assessment
Partner campaign development
Partner target list and outreach action plan
Partnership proposal collateral development

Our Services

let us tell your story

Marketing &
CommUNICATIONS

Impact communications strategy and execution
Comprehensive co-branded campaign strategy
Harmonizing brand and nonprofit storytelling
Media planning and PR facilitation

Creative Production & Events

Full-service video production, design, and photography
Bespoke event and fundraising experiences
White-glove management from conception to execution
Integration with marketing & communications

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"Another world is not only

possible

, she is on her way.
On a quiet day, I can hear her

breathing.

"

Arundhati Roy

We work with:

^Nonprofits

^{Mission-Driven Brands}

"You have to act as if it were

possible

to radicaly transform the world. And you have to do it

all the time

."

Angela Davis

How we work-

is unique and effective.

^{We believe those closest to the problem are closest to the solution.}^{We carry that wisdom through our way of working. We have a trusted team of the top creatives and social impact agents around the globe.}^{We care deeply about racial justice, gender equality, human rights, and peace work in the Middle East}^{. From the stories of black women in the media to the voices for peace in Palestine and Israel, we are driven by causes that touch the human spirit and spark revolution.}^{We work with organizations that understand the power of dreaming of a new future that is possible through bold visions}^{, and acting to build a better world that we know can exist outside of our outdated current systems.}

About the founders -

(She/her)

Aja Smith

Aja’s rise to Vice President of Brand Strategy at Ebony Magazine was in part due to her 12 years of leadership and success executing advertising & marketing campaigns for top brands such as Nike, Mastercard, Coca Cola.

Aja is a recognized, award winning, and passionate leader in advancing racial justice through media, driving initiatives of pay equity with brand partnerships, employment opportunities for creators of color, and amplification of authentic black stories and visionaries.

Aja leads creative and production at Real Good Strategy.

(She/her)

Brooke Currence

Brooke brings 15 years experience in social impact marketing, most recently serving as the Senior Vice President of Marketing and Business Development at Give Lively, a New York tech startup powering progressive nonprofits. Brooke is an alumni of Harvard Kennedy School’s Executive Leadership Narrative program, Globalizing Gender Studies at NYU, and Business Marketing at University of Georgia.

Brooke has a strong passion and expertise in expanding the work of social impact globally. She has worked closely with thousands of organizations in the US and abroad including Center for Reproductive Rights, The Met Opera, TransLash, Hitachi Social Innovation, and the Women’s March.

Brooke leads social impact strategy at Real Good Strategy.