You're busy doing (real) (good) work- let us tell your story.

You're busy doing (real) (good) work- let us tell your story.

Real Good Strategy founders Brooke & AjaReal Good Strategy founders Brooke & Aja
 Our mission -
 Our mission -
 Our mission -
 Our mission -
 Our mission -
 Our mission -
 Our mission -
 Our mission -

is to advance social justice through powerful cross-sector partnerships and evocative storytelling.

Our strategy is simple- to generate buzz and breathe new life into your mission. Our process is to build new strategies for a better world. How we work is unique and effective.

STRATEGIC
CONSULTING

Alignment of brands and nonprofits
Strategy to appeal to corporate dollars
Uncover new revenue streams and value
Impact + mission statement refinement

Partnership Development

Joint values assessment
Partner campaign development
Partner target list and outreach action plan
Partnership proposal collateral development

Marketing &
CommUNICATIONS

Impact communications strategy and execution
Comprehensive co-branded campaign strategy
Harmonizing brand and nonprofit storytelling
Media planning and PR facilitation

Creative Production & Events

Full-service video production, design, and photography
Bespoke event and fundraising experiences
White-glove management from conception to execution
Integration with marketing & communications

We work with: 

Nonprofits

Mission-Driven Brands

JP Morgan Chase & Co. logo
Nike logo
Ebony logo
Harmless Harvest logo

"You have to act as if it were

 possible 

to radicaly transform the world. And you have to do it 

all the time

."

Angela Davis
 About the founders -
 About the founders -
 About the founders -
 About the founders -
 About the founders -
 About the founders -
 About the founders -
 About the founders -
Aja founder
(She/her)

Aja Smith

Aja Smith is a Senior Advertising Executive specializing in 360-degree campaigns, experiential, and social strategy for top nonprofits and brands like Ronald McDonald House Charities, McDonald's, and Proximo Spirits.

With over 12 years of experience, she creates culturally resonant campaigns that drive impact. Previously, Aja worked at Blavity, Inc., partnering with brands like Nike, Sephora, and JPMC to engage Black audiences. She also served as VP of Marketing at Ebony Magazine and is passionate about advancing diversity and equity in media.

(She/her)

Brooke Currence

Brooke is an expert in marketing and strategy for complex nonprofits and social movements.

She most recently serving as the Senior Vice President at Give Lively in New York working with thousands of nonprofit organizations. Brooke is an alumni of Harvard Kennedy School’s Executive Leadership Narrative program and spent time in the West Bank, Palestine in 2023 deepening her commitment to pursue justice and love.

Brooke has an expertise in expanding the work of social impact globally, working closely with major organizations including the Boys and Girls Club, IRC, Combatants for Peace, the YMCA, The Met Opera, and the Women’s March.

Brooke founder
Let’s talk —

Your new ambition starts here.

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